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Post by account_disabled on Feb 19, 2024 9:40:15 GMT 1
Adword Quality Score Diagram Recap: Click-through-rates have to be higher than the competition. The offer drives click-through rates. You need copy-writing skills to portray your offer in its bright light. Just making sure you’re following… But if CTR is gauged against my competition, how do I know what I’m competing against? Is there a way to know what my competitors CTRs are? Glad you asked. 3. Two accurate ways to discover your competition’s CTR Bing Ads Intelligence It’s the worst thing I’ve ever had to install on my MacBook. And I’ve never regretted it. If you can summon the patience to go through the trouble of installing it on Buy TG Database your computer, you’ll be rewarded with data Google will never deign provide you. I had to partition my hard drive and install Windows so I could use this thing. It has wealth of competitive information. Like keyword historical performance on Bing. My favorite is the ability to see keyword performance by ad position. Yes, it includes CTRs. Let me say that again. You can see the CTR of a keyword for each position on the search results. Position 5? You can. If Stefanie from Unbounce ventured herself into the wonderful world of PPC, here’s the CTR she would need to beat for position 1 in hopes of getting high Quality Scores: bing ads intelligence That’s 1.10% for the term “landing page”. Three VERY important remarks: It’s Bing data, but still good enough to be used as a proxy for Adwords. You need to use the “Keyword Performance” tool, not the “Bid Estimate” as it will give very different data. The keyword performance is the one that shows actual competitive data.
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