Post by account_disabled on Mar 3, 2024 8:24:33 GMT 1
The website of a B2B company should be the centerpiece of every inbound digital marketing activity. It is a point of reference for prospects and customers, just like the sales force, but unlike people who work in sales, the site is available twenty-four hours a day, seven days a week. In this new inbound marketing pill we will try to define the trends to follow to optimize the place that everyone - sooner or later in their purchasing journey - visits before deciding whether or not to get in touch with your company. Continue reading to find out more! Inbound marketing applied to b2b company sites As we said in the introduction, the website is the place chosen by potential customers to learn more about a company and evaluate at their own pace whether to interact or not. This is a crucial step, because if prospects do not perceive the desire to be listened to, understood and helped, it is very likely that they will immediately move on to the site of a competing company. Even from the point of view of inbound marketing activities.
which we remember are aimed at acquiring new leads and customers - the site is a crucial turning point: it must not be underestimated, nor forgotten once it has been put online or updated. Download the ebook How is an effective website made? Inbound marketing and content marketing are the essential strategies for having a company website that differentiates you from the competition. Without content capable of speaking to the hearts of customers, adequate storytelling and a design capable of creating an intuitive and pleasant user experience , it will be truly difficult to remain imprinted in the minds of visitors. The worst thing that can happen to a buyer today? Finding yourself on Australia WhatsApp Number Data self-referential site that only talks about the company and the products or services offered, without ever addressing the most important people: the customers (whether potential or already acquired). How do you tell the company's story without being self-referential? It is essential to know your customers and offer them constantly updated content capable of answering their doubts and fueling their curiosity. To do this, you need to define (page by page): the points where you want to draw visitors' attention.
how they should feel while navigating what they should click which videos they should watchand make sure the path is clear. At the base there must be SEO techniques , to ensure that strategic pages are positioned for the searches of targeted users. inbound marketing In addition to the aforementioned videos, which are among the formats preferred by B2B users, a trend to consider is the desire to listen to the voice of customers, through testimonials (also videos), case histories and reviews. Here's the effective way to tell the company's true story and make prospects empathize without risking appearing self-congratulatory: let other people with a similar experience do it. To not miss the next Inbound Marketing Pill - which will be dedicated to content marketing - and receive a selection of our best articles via email, as often as you prefer, sign up to the newsletter! COMPANY WEBSITE & UX | MARKETING PILLS Download the ebook What's new for success in B2B Are you a sales director, marketing manager or CEO? Do you simply want to delve deeper into the dynamics of the B2B world? Subscribe to the Fontimedia blog to be updated on news
which we remember are aimed at acquiring new leads and customers - the site is a crucial turning point: it must not be underestimated, nor forgotten once it has been put online or updated. Download the ebook How is an effective website made? Inbound marketing and content marketing are the essential strategies for having a company website that differentiates you from the competition. Without content capable of speaking to the hearts of customers, adequate storytelling and a design capable of creating an intuitive and pleasant user experience , it will be truly difficult to remain imprinted in the minds of visitors. The worst thing that can happen to a buyer today? Finding yourself on Australia WhatsApp Number Data self-referential site that only talks about the company and the products or services offered, without ever addressing the most important people: the customers (whether potential or already acquired). How do you tell the company's story without being self-referential? It is essential to know your customers and offer them constantly updated content capable of answering their doubts and fueling their curiosity. To do this, you need to define (page by page): the points where you want to draw visitors' attention.
how they should feel while navigating what they should click which videos they should watchand make sure the path is clear. At the base there must be SEO techniques , to ensure that strategic pages are positioned for the searches of targeted users. inbound marketing In addition to the aforementioned videos, which are among the formats preferred by B2B users, a trend to consider is the desire to listen to the voice of customers, through testimonials (also videos), case histories and reviews. Here's the effective way to tell the company's true story and make prospects empathize without risking appearing self-congratulatory: let other people with a similar experience do it. To not miss the next Inbound Marketing Pill - which will be dedicated to content marketing - and receive a selection of our best articles via email, as often as you prefer, sign up to the newsletter! COMPANY WEBSITE & UX | MARKETING PILLS Download the ebook What's new for success in B2B Are you a sales director, marketing manager or CEO? Do you simply want to delve deeper into the dynamics of the B2B world? Subscribe to the Fontimedia blog to be updated on news