Post by account_disabled on Mar 10, 2024 5:44:03 GMT 1
One of the best performing solutions used by companies to find new customers, position their brand on the market and encourage the drive to store towards a physical point of sale or e-commerce is email marketing. This tool, if properly implemented within your business strategy and correctly managed, is able to achieve high conversion rates and excellent redemption at reduced costs . To ensure that these results materialize, however, it is necessary that the promotional message is delivered to the recipient. If this does not happen, it is very likely that a Soft Bounce or a Hard Bounce has occurred , depending on the severity of the problem.
What are we referring to? In this article we will focus in particular on the Soft Bounce, we will try to define what it consists of, why it occurs and what is the most effective solution to minimize this phenomenon. Soft Bounce: what it is and why it happens To understand in detail what is meant by Soft Bounce it is necessary to start from the translation of the terms. In English, "bounce" means the "rebound" that a Hong Kong Telegram Number Data certain thing or object makes when it collides with an obstacle. In marketing, this expression is used in an equivalent way to indicate the round trip that an email takes once it has been sent. Phenomenon that can be defined as mild or strong, depending on the severity of the problem that prevented the recipient from receiving the DEM. Therefore, the failure to deliver a promotional message caused by a temporary error will be defined as Soft Bounce, while the bounce of the email resulting from permanent reasons will be considered Hard.
You can learn more about this last aspect in one of our dedicated articles, which can be consulted here . Having reached this point, a question arises spontaneously: what are the real causes that favor the emergence of such a condition? The most common certainly include: the recipient's full inbox; the recipient's inactive or offline provider; the creation of an email that is too large, not optimized and adequately designed in design and content. What to do with Soft Bounce? The most effective solution to minimize light email bounce When a Soft Bounce email occurs and an automatic DEM sending program is used , the software will independently organize and manage subsequent attempts to forward the promotional message to the recipient. If the problem persists and the DEM continues to not be delivered, the system will proceed to mark this condition in Hard Bounce
What are we referring to? In this article we will focus in particular on the Soft Bounce, we will try to define what it consists of, why it occurs and what is the most effective solution to minimize this phenomenon. Soft Bounce: what it is and why it happens To understand in detail what is meant by Soft Bounce it is necessary to start from the translation of the terms. In English, "bounce" means the "rebound" that a Hong Kong Telegram Number Data certain thing or object makes when it collides with an obstacle. In marketing, this expression is used in an equivalent way to indicate the round trip that an email takes once it has been sent. Phenomenon that can be defined as mild or strong, depending on the severity of the problem that prevented the recipient from receiving the DEM. Therefore, the failure to deliver a promotional message caused by a temporary error will be defined as Soft Bounce, while the bounce of the email resulting from permanent reasons will be considered Hard.
You can learn more about this last aspect in one of our dedicated articles, which can be consulted here . Having reached this point, a question arises spontaneously: what are the real causes that favor the emergence of such a condition? The most common certainly include: the recipient's full inbox; the recipient's inactive or offline provider; the creation of an email that is too large, not optimized and adequately designed in design and content. What to do with Soft Bounce? The most effective solution to minimize light email bounce When a Soft Bounce email occurs and an automatic DEM sending program is used , the software will independently organize and manage subsequent attempts to forward the promotional message to the recipient. If the problem persists and the DEM continues to not be delivered, the system will proceed to mark this condition in Hard Bounce